Clarity in business is important, clear on figures, clear on the time and place for the next appointment, but what about being clear on your business message.
Building a StoryBrand takes you on a whole new journey of discovery and gets you to rethink how your customers see you and how you should really be seeing your own business.
The book takes you through the seven universal story points that all of us humans, that includes web developers, respond to.
The book dives deeper into the real reason why your customers have decided to purchase from you.
If your brand messaging is off point or if there is even a hint of your business being unclear about how it can help your customers, then customers won’t buy from you.
Simplifying your brand message, so that people both understand it and also act on it is just another chapter within this book which will get you to tweak, highlight and rethink what your message is actually saying to your potential customers.
Get your brand messaging right and the rest will fall into place.
For those of you who are just designing or thinking of launching your website, Building a StoryBrand will get you to create the most effective messaging for your websites, brochures and social media.
So before you agree to put that shiny new website live, make sure you have picked up and read Building a StoryBrand